However modernized it may seem, the present day digital marketing landscape is plagued with a plethora of issues, leaving buyers and sellers frustrated, and with minimal recourse. Payment delays, fraud, and mixed expectations of traffic sourcing continue to squander time, leaving efficiency to be desired. Although digital marketing has dominated most other mediums, its operating factors still seem to be archaic in nature. The relationship between involved parties continually dissipates, leaving a broken environment that is in dire need of a new, systemic change.
BlockClick’s goal is to establish an environment in which the involved parties in the digital marketing industry have both a layer of trust and transparency when transacting. This will then provide both advertisers and digital traffic sourcers a sense of ease and confidence in their business affairs. The mission involves implementing a SaaS platform with an included blockchain layer to encrypt and protect transaction data. Smart contracts deployed through the Ethereum blockchain will not only protect pricing, but also further reduce fraud through built-in algorithms.
In its first phase of development, BlockClick will lead the industry through the creation of a transparent ecosystem that doesn’t disrupt the delicacy of existing legacy platforms. Two major networks have already indicated interest in the BlockClick platform which only further inspires their development, and is indicative of the demand soon to come from the digital marketing industry.
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